Matcha surges in Korea’s beverage market, driven by celebrity endorsements and trends

25/06/2025
Coffee Consumption
7 secs read

… consumption trend that is driving matcha’s popularity. The global coffee brand ‘The Coffee‘ posts its ‘Ichigo Matcha’ menu on TikTok./Courtesy of …Read More

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Matcha surges in Korea’s beverage market, driven by celebrity endorsements and trends

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